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✓ Published: 17-Jun-2024
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✓ Published: 17-Jun-2024
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Voters are being pushed into “political bubbles” - or turned away from politics altogether - by personalised communications known as microtargeting, an expert has told The Scotsman’s Data Capital podcast.<br/>Professor Oliver Escobar, Chair of Public Policy and Democratic Innovation at The University of Edinburgh, says the trend is part of the “marketisation of elections” - and outlines three major forms of microtargeting:<br/>Reinforcement;<br/>Disruption;<br/>Attraction.
Voters are being pushed into “political bubbles” - or turned away from politics altogether - by personalised communications known as microtargeting, an expert has told The Scotsman’s Data Capital podcast.<br/>Professor Oliver Escobar, Chair of Public Policy and Democratic Innovation at The University of Edinburgh, says the trend is part of the “marketisation of elections” - and outlines three major forms of microtargeting:<br/>Reinforcement;<br/>Disruption;<br/>Attraction.
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